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Funding Your Software Prototype
Think of prototypes as a form of trial and error. After conceptualizing your product on paper or in a digital program the next step is to develop a working prototype. At this time it isn’t necessary to...
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Trackerbird launches New Churn Analysis Reports
Having an efficient mechanism to measure churn (a.k.a. User Attrition), and learn about what is triggering users to move away from your product is crucial in improving your conversion and retention...
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Take the Guesswork out of Software Product Management
Build Better Applications with Software Analytics Product management professionals have ambitious plans for making their applications successful for the business by building products that resonate...
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Software Analytics in Action – Knowing When to Say Goodbye to Old Versions
Product management and development professionals spend countless hours on their applications – especially when introducing a new product. Even when you enhance the application, add more features, and...
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Software Analytics in Action – Should I Dump an Old Feature That Complicates...
A wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product...
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Software Analytics – Build or Buy?
Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to “just...
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Software Analytics in Action – Should I Dump an Old Feature That Complicates...
Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality? One of our...
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Software Analytics in Action – What Impact Will Increasing Minimum Display...
While there are (usually) always good reasons for making changes to your product’s user interface (UI), the challenge is to determine how those changes will impact your customers before you implement...
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Software Analytics in Action – Why Aren’t More Trial Users Converting to...
The good news for marketing and sales is that people are downloading trial versions of your software in droves. The bad news is that only a small percentage of trial users are converting to paying...
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What Hippos Have to Do With Software Usage Analytics (and Why You Should Care)
We are very excited for our upcoming webinar, Using the Right Data to Drive Better Product Decisions with Steve Johnson of Under 10 Consulting. Steve has been working in high tech product management...
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